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Writing Irresistible Ad Copy
As a naïve young man I was shocked that there existed, somewhere, actual human beings that would click the sponsored links at the top and sides of the SERP. These links are clearly paid advertisements...
View ArticleTargeting Strategies in Display Advertising
One of the most head scratching questions in any Digital Marketing campaign is “Who is my winning audience?” One advantage of being in the digital world is we have information of our audience that we...
View ArticleDigital Marketing Trends of 2016
As we cross paths into the new year, some of us are disappointed that there is no prospect of teleporting or flying cars in 2016 as we hoped in our childhood. However, there are a few important...
View ArticleLeveraging Mobile Device Data in Programmatic Advertising
It is projected that mobile advertising will grow by 128% by 2018 – an increase of $64 billion over the next three years. However, mobile devices have not just been used as a new advertising bandwagon...
View ArticleFinding a High Value User at a Low Cost
A forefront advantage of programmatic ad buying is the ability to shop at multiple ‘stores’. It gives us the ability to shop for high valued inventory and users. This high value user will increase your...
View ArticleHow to Best Tune Your Programmatic Campaigns to ROAS Targets
There are many external, uncontrollable factors that can affect your campaign’s ROAS (return on ad spend) targets other than optimizations. A few are the promotional product itself, landing page...
View ArticleHolistic Holiday Programmatic Planning
Heavy holiday sales volumes are often the key driver for success in organizations with strict attribution models and ROAS goals. So, how do you deliver programmatic success when it really counts? One...
View ArticleYou’re Invited: Reaching Cord Cutters with Connected TV Advertising
Point It is hosting an exclusive event with Hulu and The Trade Desk to educate advertisers in the Seattle area about Connected TV (CTV) advertising – and how it can help you use TV to target users in a...
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Programmatic Advertising: Is This Its Year?
Programmatic media buying is no longer a foreign term in marketing. eMarketer reports US programmatic digital display ad spending will reach $39.10 billion and comprise over 81% of digital ad spending...
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